Cara Salinas is traditional and pastry illustrator from Orlando, FL. She wanted to brand herself from another artists perspective. I first created a mood-board to nail down her aesthetic. Next I went on to hand-draw some ideas on paper to evoke a whimsical feel. 

After a few drafts we incorporated her own illustrations. This added that special touch to the design. In the end the work is playful, poetic, and perfectly Cara Salinas

ROLE • Art Direction & Graphic Design